My Name Is Bruce (2007)

When an ancient curse besets the small town of Gold Lick (population 339), the naïve young fans of B-movie icon Bruce Campbell kidnap their larger-than-life cinema idol in hopes that he will save the terrified residents from the vengeful Chinese God of War. As the rampaging demon sets out to collect as many heads as possible, the cowardly but egotistical actor has no other choice but to square off against a supernatural force so powerful it may just swallow every last soul in town.

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Something evil is stirring in the small mining town of Gold Lick, and it's not happy. Guan-di, the Chinese protector of the dead with a strange affinity for bean curd, has been awakened by reckless teenagers, and now his bloody crusade to wipe out the town's entire population can only be stopped by one man--Bruce Campbell (the guy who starred in all three Evil Dead movies and Bubba Ho-tep), B-move star and deadbeat ex-husband extraordinaire, who's recruited to be their unwitting savior. Thinking the whole scenario's a publicity prank, Bruce is distracted from his mission by a hot mom and fan boys aplenty--but whe...
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n our hero has to face off against a dark force more fearsome than a Hollywood agent, the laughs and screams start flying!
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First there was THE SEVEN SAMURAI, then THE THREE AMIGOS, and now the one and only Bruce Campbell, perhaps the most dashing savior of small towns the silver screen has ever put forth. MY NAME IS BRUCE follows our hero, B-movie icon Bruce Campbell, as he rescues the small mining town of Gold Lick from the rampaging Guan Di, a Chinese god of war and protectorate of bean curd (no kidding), seeking revenge for the death of 100 Chinese miners in the town a century before.

With references to Campbell classics throughout, MY NAME IS BRUCE is a post-modern meta-movie for cult cinephiles and Cheez Whiz-huffing...
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lowest-common-denominators alike. It's schlock moviemaking at its transparent best, built on a solid foundation of low-grade special effects, no-name actors (although Ted Raimi, brother of Sam Raimi, does make an appearance), shamelessy sophomoric humor, and buckets and buckets of blood. That said, the only thing harder to miss than Campbell's chin is the gleefully arched eyebrow that fuels his performance. Directed by the legend himself, MY NAME IS BRUCE is a playful hyperbolic send up of Campbell's career, mocking both the films and the fans that create such a figure, while likewise poking fun at the absurd amount of hubris one amasses--and subsequently survives on--after appearing in such classics as CAVE ALIENS I, II, and III (or in reality, the EVIL DEAD trilogy). MY NAME IS BRUCE perpetuates the legend of one of Hollywood's most enjoyably strange figures, and takes aim at the bloated edifice of movie stardom itself.
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Als Jeff Graham per ongeluk het gruwelijke monster Guan-Di wakker maakt, is het hele stadje waar Jeff woont in rep en roer. Ze besluiten om B-film-legende Bruce Campbell, die in zijn carrière al veel monsters en buitenaardse wezens heeft verslagen, te ontvoeren. Bruce denkt vervolgens dat het een grap is van zijn agent voor zijn verjaardag, maar komt al snel tot de ontdekking dat er daadwerkelijk een monster is. En dan blijkt dat de acteur Bruce Campbell niet zo stoer en handig is als de karakters die hij in al die B-films speelt.

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